FILM MAKING (SCHOOL PROJECT)

SHOE ADVERTISEMENT

TASKED WITH THE MISSION TO CREATE A SHOE COMMERCIAL IN 48-HOURS WITH NOTHING BUT A CELL PHONE CAMERA I SET OUT TO THE SUBURBS OF GOTHENBURG WHERE SNEAKER CULTURE IS REVERED AND HONORED EACH AND EVERY DAY. THE FILM COULD BE NO LONGER THAN 30 SECONDS AND HAD TO BE PACED TO ANY MUSIC OF OUR CHOICE, SO I DECIDED TO PRODUCE THE MUSIC MYSELF. I’M NO STRANGER TO SNEAKER CULTURE AND THIS WAS MY CHANCE TO HONE MY ALL TIME FAVORITE MODEL, THE REEBOK CLASSIC LEATHER.